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10 Mar

Merchandise Trends In 2021

With 2020 behind us and 2021 looking more promising by the week we take a look at the trends we expect to see in Promotional Merchandise this year...

Luxury Gifting

We may be biased here but we are seeing a change from traditional promotional gifts to more desirable, higher end gifts that will create the right impression with your customers.  This may be in the form of a recognised brand such as Moleskine, Cross or Parker.  It may be the quality of the branding or packaging and it's most likely in the overall quality of the gift including materials, workmanship, weight and presentation.  These gifts must also be useful and because of the quality they will be used over an extended period of time giving long term exposure to your brand message.  Luxury gifting also reflects well on the service you are offering and leading onto our next trend these gifts are sustainable and unlikely to be thrown away quickly.

Eco Gifts/Sustainability

This trend was already gathering pace pre-covid but we are now seeing an accelerated change to promotional gifts made from sustainable materials such as wheat, cork, bamboo and recycled plastics.  The good thing with this trend becoming more important to our customers is the number of products available has multiplied many times and we are now able to offer both previously popular products in more sustainable materials and many new innovative products.  This rise will continue and packaging of gifts will also evolve and will need to be recyclable or compostable going forward.  We welcome and embrace this trend and our new Promotional Gifts website will have a heavy slant towards sustainable gifts.

Work From Home

Although Covid is now on the retreat we believe work from home will be here to stay as part of a better work/life balance.  This may be 3 days in the office and 2 from home and will depend on your company set up and industry but with people now better equipped than ever to carry out work from home we believe it is here to stay.  During the past 12 months one question has constantly popped up when we are quoting for promotional gifts - can you deliver to my colleagues/customers individual home addresses?  The answer is yes and we have in fact gone as far as delivering to home addresses in Hong Kong and the Netherlands.  There are many products that work well for home gifting such as food.  We have done may branded cupcakes, biscuits, tea bags and brownies!  Also boxes of promotional gifts such as bottles, notebooks and pens but we have done hoodies and even socks so anything is possible!

Health & Wellbeing

The last trend that we wanted to highlight today is health, wellbeing and mindfulness.  After the year the whole world has gone through this trend is very important as it is working on the most valuable thing we have and that is our physical and mental health and wellbeing.  We offer a number of promotional gifts that encourage exercise of the body and brain and which will be very well received by your valuable customers and colleagues.

I hope you have found the above of interest and please get in touch if you would like to discuss products based around any of these trends.

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